Design for Pakistan
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Fund a pilot. Start the change here.

Every rupee goes into the same three things: getting students and young designers into the field, running research with the people a service is failing, and testing a fix small enough to afford and good enough to scale.

“A system built by understanding people is the one that serves people.”

We are a not-for-profit initiative. Nobody here is getting rich from this — the money buys bus fares, field days, stipends and the tools our partners keep.

Where your money goes

Small amounts, specific things

These are the actual line items in a pilot budget. We would rather name them than talk about impact in the abstract.

PKR 20,000

A day in the field

Travel, food and materials for a two-person research pair (Students) spending a full day with users in a district.

PKR 200,000

A student's cohort term

A stipend (and support material) that lets one student take part in a twelve-week cohort without giving up paid work.

PKR 450,000

One Full Sprint

Fieldwork across departments (transcription, translation & Framing), Design and concept testing with the partner's own team.

PKR 750,000

A pilot, end to end

Research, design and a measured test in one district — the whole cycle (with the help of 2-3 students) that produces evidence a department can act on.

Why it matters

Pilots that can scale, run by people who will stay

The most useful thing a small amount of money can buy in Pakistan right now is evidence: proof that a specific change to a specific service works, in a form a public institution can act on.

The second most useful thing is a young designer who has done that work once and now knows how. We fund both at the same time, deliberately.

Students/Fresh-grad first

Stipends let students from every background take part, not only those who can afford unpaid work.

Evidence, not opinion

Every pilot reports what failed as well as what worked, with operational measures beside user ones.

Built to hand over

Partners keep the research, the tools and a trained team, so a donation funds capability, not dependency.

Small enough to start

One district, one counter, one referral slip. Change that proves itself before it asks for a budget line.

Ways to give

However you can help

One-off gifts, monthly support, or funding a named pilot with your organisation’s name on the report. Tell us which and we will send the details.

Bank transfer, card and organisational grants accepted. Receipts issued for every contribution.

Give once

Any amount, straight into the current pilot's field budget.

Any amount

Give monthly

Predictable support is what lets us commit to a student for a full cohort term.

Any amount

Fund a named pilot

Back one project end to end and receive the research, the pilot report and the honest verdict.

Organisations

Give time instead

If money is tight, hours are just as useful. Join the volunteer network.

Volunteers
What you get back

We will tell you what happened

Donors receive the same pilot report our partners do: what we set out to test, what the evidence showed, what it cost, and whether we think it should scale. Including the times the answer is no.

See the work so far
photo — students in the field on a cohort project
Send photographs from a cohort day and I will place them here.
Volunteer network

Give a few hours a month →

Mentor a cohort team, review work, run a workshop or lend a research pair of hands.

Organisations

Partner with us →

Bring us a service that is failing people and we will tell you honestly what it would take.